Television Ads: Structuralism

Television advertisements of Ariel, one of the leading laundry powder brands in the country, have consistent propaganda, which is in the form of testimonies. Accordingly, its ads have become more spontaneous and more convincing because the characters involved are simple housewives who apparently do the washing at home. Though the language used is informal, still it never degrades the persuasion of the ads for there is an integration of reality to truly guarantee the efficiency of the product.

Clearly, Ariel ads are too concerned with the output. Would the demand for their products swell to a likable degree on account of the ads? Or everything would explode otherwise?

Structuralism supports this kind of notion: a. Experiences can win over people's trust and, b. The end is the most important part of a story. It relies on the perception that "...reality is culturally defined by the segmentation and identification of experience."

Reference:

https://www.brocku.ca/english/courses/4F70/genette.php

Biag ni Lam-ang: Archetypal

A newborn babe having words with the older folks. Supernatural animals. Marathon battles. Horrific beasts. In a word, Biag ni Lam-ang is an epic made happen by dint of human imagination. Carl Jung, a psychologist, postulated that "humankind has a 'collective unconscious', a kind of universal psyche, which is manifested in dreams and myths and which harbors themes and images that we all inherit." This is the reason why some literary masterpieces are far removed from reality, from what's really tangible and factual.

Archetypal criticism defines Biag ni Lam-ang as anti-realism for it is not confined in the everyday. It comes with the impossible that any human fancies could lay a hand on. Unlike other literary works, Biag ni Lam-ang "does not imitate the world but rather the total dream of humankind". (Jung)

Reference:

http://public.wsu.edu/~delahoyd/archetypal.crit.html

Hands: Psychological

Homosexuality has always been one of the focal points in every discussion in any sector. Some find it gross but as time passes by, it continues to grow on people, opening a big space in their hearts for total acceptance. However, classically, everything on homosexuality was not as smooth-sailing as now.

"Hands", a story written by Sherwood Anderson, focuses on the concept of same-sex relationship. Wing Biddlebaum, a teacher, who happened to be old and helpless is the main character in the story. Psychologically, he illicit numerous sexual impulses--his innocent caress to his students for example. It only shows that he is longing or yearning for a relationship with the same sex which pushes him to use his students as the output of this unstoppable desire. 

The Virgin: Feminism

Kerima Polotan's "The Virgin" reflects how a woman communicates with the opposite sex. As a virgin who hasn't been in an intimate relationship with a man, Ms. Mijares puts up a distance with a carpenter.

In the story, you could see how the author describes the two: Ms. Mijares as slim and frail-looking while the carpenter as taut and strong. In short, there is a partial discrimination between the two. Patriarchal language is evident.

At the moment, gender discrimination isn't a strange thing. Male society always looks at women as weaklings, that they can't do laborious work or that they're intellectually insufficient. On one hand, men are well-respected, considered as the prime movers of the world and the pillars of women's existence.

Moulin Rouge: Post-modernism

"Moulin Rouge" set up house in a Parisian ambiance that talked big on its full-blown evolution in art, music, literature and customs. In a nutshell, the story comprises how modernization marched into the whole of Europe during the Age of Enlightenment.

Post-modernism is present in "Moulin Rouge". According to Boyne and Rattansi (1990), modernism refers to "modern thought, character or practice, the term is usually restricted to a set of artistic, musical, literary, and more generally aesthetic movements that emerged in Europe in the late nineteenth century and would become institutionalized in academic institutions and art galleries of post-World War I in Europe and America." Along this line, Ewan McGregor who played as a young poet in the movie and Nicole Kidman as his glamorous paramour go head-to-head with such human progress. As a result, they exhibited growing intellectual thinking and stylish way of etiquette to comply with the pre-requisites of their changing world.
Reference:
http://anthropology.ua.edu/cultures/cultures.php?culture=Postmodernism%20and%20Its%20Critics

Things Fall Apart: Post-colonialism

"Things Fall Apart" incorporates the battle of the Igbo tribe in Africa for self-identity along the innards of the white missionaries' constructed boundaries. One of which was the indoctrination of Christianity. Hypothetically, these black folks had their set of beliefs and customs and the intervention of Western culture would definitely disrupt their second nature. Obviously, there were some traces of "us-and-them" division all throughout. Besides, the aftermath of colonialism could easily perceived.

Post-colonialism is centered on colonized-colonizer scenario. Usually, literary works that are apt for this criticism came from African penmen who, perhaps, were inspired by the struggles of their countrymen under the steel-like hands of the Oriental forces; thus the infancy of "Things Fall Apart" which is on revolution against white missionaries. No weapons were needed or involved, just sincere and burning heart in every word was chipped in.

Horton Hears A Hoo!: Fantasy

This movie portrays some twisted plots and smart imagination smashes. Aside from its riveting story line, "Horton Hears A Hoo!" is a sphere of fantasy which blows the whistle on notions far different from reality. 

Horton, an elephant, caught on to some hoo-has from a speck and immediately wrapped up that there was a world in it. Accordingly, he acted towards the speck with intimate supervision because he presupposed that the folks within it might get hurt if tilted or dropped. Horton's friends found him weird but he didn't care a hang at all.

Looking at the Fantasy view or criticism, the movie is obviously a fruit of phantasm, something that involves untamed thinking. It goes through a plot that belongs only to the non-material and is always untrue if coincided with facts.