Television advertisements of Ariel, one of the leading laundry powder brands in the country, have consistent propaganda, which is in the form of testimonies. Accordingly, its ads have become more spontaneous and more convincing because the characters involved are simple housewives who apparently do the washing at home. Though the language used is informal, still it never degrades the persuasion of the ads for there is an integration of reality to truly guarantee the efficiency of the product.
Clearly, Ariel ads are too concerned with the output. Would the demand for their products swell to a likable degree on account of the ads? Or everything would explode otherwise?
Structuralism supports this kind of notion: a. Experiences can win over people's trust and, b. The end is the most important part of a story. It relies on the perception that "...reality is culturally defined by the segmentation and identification of experience."
Reference:
https://www.brocku.ca/english/courses/4F70/genette.php
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